Chrom Tooth Makeup Lets You Paint Your Smile Any Color You Want

Rainbow teeth are now a thing.

By Marci Robin, Allure

It's nearly impossible to buy a toothpaste that doesn't promise some level of whitening. Even if you're not interested in having whiter teeth, too bad — that gingivitis-fighting formula is gonna whiten those sensitive teeth of yours whether you like it or not. But the fact of the matter is that a lot of people are interested in whiter teeth — whitening products and treatments are a multibillion-dollar industry, according to Business Wire — which makes it pretty interesting that one company is trying to make colorful teeth happen.

New York City-based brand Chrom has created what they're calling a "tooth polish" — but it's not polish in the cleaning sense. It's "just like nail polish," the brand's website says; though, unlike nail polish, Chrom's founder, David Silverstein, tells the New York Post says that it's safe to put in your mouth and was developed by dentists. Photos on Chrom's Instagram page show some models with their teeth fully coated in a single color and others with just one or two teeth painted as an accent.

Currently, there are 10 colors available: Pretty in Pink, Baby Blue, Mint, Gold Dust, Candy Floss, Fairy Dust, 24 Karat, Sunshine, Silver, and Penny. With packaging similar to lip gloss, they range from $18 to $22, with the metallic shades falling on the more expensive end. Silverstein says a glitter line is coming soon.

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According to the brand, Chrom "can be applied and removed in a matter of seconds, and lasts for up to 24 hours at a time. It doesn’t smudge when you're eating and has no taste, so it won’t mess up your brunch plans.” Right, because brunch was definitely the first place I was thinking of wearing pink teeth.

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If you've always dreamt of having gold teeth without grills or sporting a blue smile without drinking a slushee first, Chrom could be the answer to your very niche prayers. But before you buy the color that calls to you, you may want to consider that the ingredients aren't listed on the website, and Silverstein declined to tell the Post what they specifically are, saying only that it's made from with grain alcohol pigments similar to food coloring. It's also worth noting that while similar products have been used for theater, film, and even cosplay for years, there are currently no studies regarding long-term, everyday use.

That said, I’m not sure anyone sees green teeth as an every-day-of-the-year kinda thing. At least not yet.